Table of contents - Special Issue: Co-creating service experience
Guest Editors: Dr Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos
Service experience co-creation: conceptualization, implications, and future research directions
Elina Jaakkola, Anu Helkkula, Leena Aarikka-StenroosThe collective, interactive aspects of service experience are increasingly evident in contemporary research and practice, but no integrative analysis of this phenomenon has been…
The context of experience
Melissa Archpru Akaka, Stephen L. Vargo, Hope Jensen Schau– The purpose of this paper is to explore the social and cultural aspects of the context that frames service exchange to better understand how value and experience are evaluated.
Service experiences beyond the direct use: indirect customer use experiences of smartphone apps
Apramey Dube, Anu HelkkulaThe purpose of this paper is to examine customers’ use experiences in a smartphone application (app) context. Apps have emerged as popular tools among marketing practitioners. In…
Co-creating service experience practices
Janet R McColl-Kennedy, Lilliemay Cheung, Elizabeth FerrierThe purpose of this paper is threefold: to introduce a practice-based framework designed to integrate and deepen our understanding of how individuals co-create service experience…
Co-creating the collective service experience
Antonella Carù, Bernard CovaThe purpose of this paper is to identify which consumption practices lead to the co-creation of collective service experiences and to outline a conceptual framework for their…
Experience co-creation in financial services: an empirical exploration
Frederic Ponsignon, Philipp Klaus, Roger S. MaullThe purpose of this paper is to explore how financial services (FS) organizations manage the customer experience. It aims to establish what practices are used, to articulate the…
The co-creation experience from the customer perspective: its measurement and determinants
Katrien VerleyeCompanies increasingly opt for co-creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the…
ISSN:
1757-5818e-ISSN:
1757-5826ISSN-L:
1757-5826Renamed from:
International Journal of Service Industry ManagementOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Jay Kandampully