Asia-Pacific Journal of Business Administration: Volume 7 Issue 3

Luxury brand purchases and the extended self: A cross-cultural comparison of young female consumers in Taiwan and the UK

Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Bang Nguyen

It is generally agreed that marketing campaigns developed for western markets may not be appropriate for consumers living in eastern cultures, particularly with respect to…

An investigation of antecedents and consequences of brand love in India

Ruchi Garg, Jaydeep Mukherjee, Soumendu Biswas, Aarti Kataria

– The purpose of this paper is to explore the factors that drive consumer love toward a brand and the opportunities a consumer’s love create for a brand in India.

Influencing the willingness to pay for private labels: the role of branding

Kandapa Thanasuta, Pinrada Metharom

The purpose of this paper is to investigate the direct and indirect relationships between brands’ marketing activities and consumers’ willingness to pay (WTP) for private labels…

Exploring luxury brand country of origin impact on purchasing behaviors in India: A conceptual framework

Don Schultz, Varsha Jain

Luxury brands’ marketing efforts have traditionally focussed on developed nations since that has comprised the majority of consumer demand. However, double-digit growth in…

The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality

Arnold Japutra, Keni Keni, Bang Nguyen

– The purpose of this paper is to examine the relationships between brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality.

Explicating consumer segmentation and brand positioning in the Islamic financial services industry: A Malaysian perspective

Rusnah Muhamad, Sharifah Alwi

The purpose of this paper is to discuss how the current research on the Islamic financial services industry attempts to classify its consumers and provide a fresh and critical…

Guest editorial

TC Melewar, Bang Nguyen, Bill Merrilees