Asia-Pacific Journal of Business Administration: Volume 15 Issue 2

Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty

Lee Heng Wei, Ong Chuan Huat, Prakash V. Arumugam

The purpose of this study is to analyse user-generated content and firm-generated content on perceived quality and brand trust, and eventually how it impacted brand loyalty with…

Dynamic capabilities and SME performance in the COVID-19 era: the moderating effect of digitalization

Albert Martins

Due to the adverse impact of COVID-19 on businesses, this study investigates how dynamic capabilities could influence SME performance through digitalization as a moderator in an…

The interdependence of foreign exchange vulnerability in emerging markets

Saba Qureshi, Muhammad Aftab, Scott Hegerty

The foreign exchange market plays a crucial role in defining the overall health of an economy. In these times of globalization and (in some ways) deglobalization, these markets…

Service guarantees in an e-commerce platform: proposition of a framework based on customers' expectations, negative experiences and behavioural responses

Alessandro Silva de Oliveira, Gustavo Quiroga Souki, Dirceu da Silva, Daniel Carvalho de Rezende, Georgiana Luna Batinga

Companies' relationship with their customers through e-commerce platforms has increased considerably in the past few years, bringing new challenges concerning service guarantees…

The structure of sustainability marketing research: a bibliometric review and directions for future research

Jishnu Bhattacharyya

Sustainability principles have been practiced and researched in marketing for nearly five decades, but the challenges we face today are still significant. This context defines the…

Does gender diversity on boards reduce the likelihood of financial distress? Evidence from Malaysia

Moncef Guizani, Gaafar Abdalkrim

The purpose of this paper is to examine the impact of board gender diversity on firm financial distress for a sample of 367 non-financial firms listed on Bursa Malaysia over the…

The impact of government nonmarket policy on a firm's financial performance: a lesson from COVID-19 pandemic lockdown's policy

Rayenda Khresna Brahmana, Doddy Setiawan, Irwan Trinugroho

This paper examines the effect of lockdown on a firm's financial performance. The authors aim to fill in the debate over the corporate world's repercussions from governments'…