Table of contents
Behavioural intention to adopt mobile wallets at the bottom of the pyramid: a developing economy perspective
Sumit Sodhay, Lalit Mohan Kathuria, Tanveen Kaur, Gurpreet KaurThe study aims to investigate the factors influencing the behavioural intention of bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt mobile…
291
Elevating service startup survival through strategic service quality
Haili Zhang, Michael SongThe purpose of this paper is to unravel the specific service quality dimensions that significantly influence startup survival, providing actionable insights for service managers…
129
Quality leadership, technology integration and patient care quality across countries: moderating roles of national culture and infrastructure development
Subhajit Chakraborty, Jorge A. Gonzalez, Miguel Sahagun, Cara-Lynn ScheuerTo better understand the nature and effective delivery of quality health-care globally, this paper aims to study the role of quality leadership on patient care quality (PCQ…
77
After-sales service and brand reputation: a case of kitchen appliance industry
Mohd Nasir, Yaisna Rajkumari, Mohd AdilTo build long-term relationships and gain a competitive edge, marketers need to provide customers with unique and distinct experiences that they cannot find in other companies…
354
ISSN:
1756-669Xe-ISSN:
1756-6703ISSN-L:
1756-669XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Riadh Ladhari