Table of contents
Entrepreneurship and innovation: the case of Yangtze River Delta in China
Jianghuai Zheng, Zhining Hu, Jialing WangThe purpose of this paper is to examine the role of entrepreneurship in the process of enhancing economic innovation in the Yangtze River Delta of China.
Acquisition of tacit marketing knowledge: A role of human capital and social capital of entrepreneurs in China
Karen Yuan Wang, Richard Li‐Hua, Er‐Ming XuFocusing on entrepreneurship in China's emerging economy, this paper aims to explore the extent to which the human capital and social capital of Chinese entrepreneurs facilitates…
The presentation of a network model for the development of innovation in R&D centers
S. Noori, M. Jafari, M. Fathian, M. Ebrahimi, M. FesharakiThe growing complexity and pace of industrial technological changes are forcing firms to forge new alliances and to respond more efficiently to the market changes. This process is…
Driving factors of brand relationships in China: an exploratory study
Zhimin ZhouThe purpose of this paper is to explore key factors driving four types of brand relationships, which will explain the reasons why different relationships can form in theory and…
The role of switching costs on service loyalty: a canonical correlation analysis
Yanqun He, Shuk‐Man Cheung, Siu‐Keung TseThere have been mixed results regarding the impacts of satisfaction, service quality and service value on consumer loyalty. The purpose of this paper is to investigate the…