Journal of Indian Business Research: Volume 9 Issue 1

The impact of attitudinal ambivalence on information processing and resistance to anti-smoking persuasion

Fayçal Boukamcha

This paper aims to clarify the effect of attitudinal ambivalence on resistance to anti-smoking persuasion through information processing styles. It was hypothesized that a high…

Exploring relationships among ethical climate types and organizational commitment: A case of Indian banking sector

Japneet Kaur

Indian banking sector is facing a number of challenges, and increasing number of corporate frauds and employee turnover are among the top list. Literature reveals that gaining…

Impact of other customers in high and low involvement services: Moderating role of customer’s need for uniqueness

Aditi Sarkar Sengupta, Sreejesh S

The purpose of this paper is to examine the effects of other customer perception (OCP) (Brocato et al., 2012) on focal customer’s service quality perception and revisit intention…

Customer dependence and customer loyalty in traditional and modern format stores

Hari Govind Mishra, Piyush Kumar Sinha, Surabhi Koul

The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the…