Table of contents
Relevance and evolution of adaptive markets hypothesis: a review
Raj S. Dhankar, Devesh ShankarThe purpose of this paper is to discuss the relevance and evolution of adaptive markets hypothesis (AMH) that has gained traction in the recent years, as it provides a dynamic…
923
Conceptualizing and measuring resistance to change in brand relationships
Sridhar N. Ramaswami, Sekar Raju, Dana C. PageThis research aims to examine two constructs that define loyal brand relationships – greater resistance to changing their brand beliefs and attitudes (resistance to change) and…
825
Impulse buying tendencies among Indian consumers: scale development and validation
Sheetal Mittal, Deepak Chawla, Neena SondhiThe purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia.
1985
Behavioural intention to adopt mobile wallet: a developing country perspective
Khushbu Madan, Rajan YadavThis paper aims to understand the factors that affect consumers’ adoption of mobile wallet as an alternative method of making payments to purchase goods and services.
6731
ISSN:
1755-4195e-ISSN:
1755-4209ISSN-L:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh