Table of contents
Online privacy concerns and consumer reactions: insights for future strategies
Purva KansalThe present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian…
2112
Loyalty intentions: Does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?
Veeva Mathew, Rofin Thirunelvelikaran Mohammed Ali, Sam ThomasThis article aims to present a model linking loyalty intention, brand commitment, brand credibility and brand awareness. The model shows the mediating role of brand commitment and…
2068
Stylized patterns of implied volatility in India: a case study of NSE Nifty options
Imlak Shaikh, Puja PadhiThe aim of this study is to examine the “volatility smile” or/and “skew”, term structure and implied volatility surfaces based on those European options written in the standard…
351
An empirical investigation of repeat buying behavior of customers of two brands in India
Mehir Baidya, Gautam GhoshThe purpose of this paper is to attempt to test whether price and quality have any influence on customer repeat purchase probability. Managers should know the strategic…
479
ISSN:
1755-4195e-ISSN:
1755-4209ISSN-L:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh