Journal of Indian Business Research: Volume 6 Issue 1

MNCs in India: focus on frugal innovation

Abhoy K. Ojha

Frugal innovation is a term that has been used to describe the low-cost products and services, as well as the systems and processes adopted by organizations to develop them. The…

Frugal innovation: aligning theory, practice, and public policy

Pavan Soni, Rishikesha T. Krishnan

The paper aims to address two key gaps in the literature of frugal innovation. First, it disambiguates frugal innovations into its types, and into the various levels at which it…

Comparing retail formats in an emerging market: Influence of credit and low price guarantee on purchase intention

Gordhan K. Saini, Arvind Sahay

This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market…

Effects of competitive psychological climate, work-family conflict and role conflict on customer orientation: The case of call center employees in India

Sunil Sahadev, Sudarshan Seshanna, Keyoor Purani

The purpose of this paper is to consider the impact of a competitive psychological climate on the levels of role conflict and work-family conflict in call center employees and…

Special issue on Social media marketing

Mehir Baidya

Editorial

G. Shainesh

Measuring dynamic effects of advertising: a case study in India