Table of contents
Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions
Ramendra Singh, Rakesh SinghThe purpose of this article, based on the Indian philosophy of Karma that all individual actions have the power to bring joy or sorrow based on the nature of action, is to propose…
433
Measuring dynamic effects of advertising: a case study in India
Mehir Baidya, Bipasha Maity, Kamal GhoseThe purpose of this study is to estimate the relative contributions of individual marketing mix variables to sales as well as short‐term and long‐term effects of advertising in…
1674
Interdependence between experience marketing and business strategy
Seema GuptaThe extant literature on experience marketing takes a narrow functional approach engaging with issues like defining an experience brand and recommending strategies for creating a…
3533
Investor sentiment, risk factors and stock return: evidence from Indian non‐financial companies
Saumya Ranjan Dash, Jitendra MahakudThe purpose of this paper is to evaluate the pricing implication of aggregate market wide investor sentiment risk for cross sectional return variation in the presence of other…
2203
ISSN:
1755-4195e-ISSN:
1755-4209ISSN-L:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh