Table of contents
The Journal of Indian Business Research: the first year and beyond
Avinandan Mukherjee, G. ShaineshThe purpose of this paper is to look back at the first year of publication of the Journal of Indian Business Research (JIBR) and to provide details of the current issue.
Corporate social responsibility communication in the Indian context
Brigitte Planken, Subrat Sahu, Catherine NickersonThe purpose of this paper is to investigate corporate social responsibility (CSR) platforms and the communication surrounding those platforms in India. It seeks to establish the…
Effectiveness of integrated marketing communications: Empirical analysis of two brands in India
Mehir Baidya, Bipasha MaityIntegrated marketing communications (IMC) has emerged as a promising area of study in the past decade. However, this area has received disproportionate attention for research…
A resource‐based analysis of recruitment and selection practices of Indian software companies: A case study approach
Pramila RaoThe purpose of this paper is to detail staffing practices of five software companies located in India.
Is Bangalore the Silicon Valley of Asia?: Analysis of the evolution and the structure of this Indian local economy organization
Federica CollatoThe purpose of this paper is to present the case of Bangalore, the capital of Karnataka, a state in the South of India, which is the centre of this research project.
Overcoming decision flaws from framing
V.N. BhattacharyaThe purpose of this paper is to examine the harmful effects of framing and suggests ways to improve decisions.
ISSN:
1755-4195e-ISSN:
1755-4209ISSN-L:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh