Journal of Indian Business Research: Volume 16 Issue 2

Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector: role of relational quality and duration

Hardeep Chahal, Renu Bala

The purpose of this study is to revisit brand performance metrics (BPMs) (brand affinity, brand content and knowledge, brand image, brand ethics and brand value) and evaluate the…

Evaluating the millennial mothers’ relationship building process with baby care brands across two emerging economies

Debajani Sahoo, Aditya Shankar Mishra, Hima Bindhu Vannem Reddy

This study aims to explore the motivators of mothers’ experience on their engagement behavior in the case of baby care toiletries. Additionally, the role of Brand trust and…

Assessing the effect of core and expanded ESG on corporate financial performance: COVID-19’s moderating role

Santi Gopal Maji, Prachi Lohia

This study aims to investigate the influence of disclosing environmental, social and governance (ESG) factors on financial performance, taking into account the moderating effect…

Unveiling the ESG-dividend nexus: the moderating role of investor protection and regulatory enforcement

Jyoti Dua, Anil Kumar Sharma

The mounting focus on environmental, social and governance (ESG) factors in business has sparked substantial curiosity in understanding the nexus between ESG and the companies’…

Can HERO help in employee engagement? A systematic review and meta-analysis

Richa Goyal, Himani Sharma, Aarti Sharma

In the organizational behaviour literature, psychological capital (psycap) has been identified as a significant variable affecting the engagement level of employees. Relying on…

Understanding the behavioural drivers of mindful consumption: a study on the use of sustainable menstrual products

Remya Lathabhavan, Revathy Lathabhavan

The adverse environmental impacts of menstrual products are a significant concern because of their widespread use and non-biodegradability. With various global and regional…