Journal of Indian Business Research: Volume 14 Issue 2

Guest editorial: Digital marketing trends

Narasimhan Srinivasan, Shalini Singh

Blockchain and the transformation of customer co-creation

Sunil Erevelles, Kriti Bordia, Brian Whelan, Julia R. Canter, Elise Guimont-Blackburn

The blockchain represents a seminal paradigm shift, likely to radically transform business in the future. While the paradigm associated with the World Wide Web and Big Data is…

Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach

Anshuman Sharma, Vivek Kumar Pathak, Mohammad Qutubuddin Siddiqui

Massive transformations in mobile communication technologies have forced marketers to recognize and emphasize the factors that influence consumers’ perception of advertising…

A multi-analytic approach to predict social media marketing influence on consumer purchase intention

Anshuman Sharma, Akinola Fadahunsi, Haidar Abbas, Vivek Kumar Pathak

Based on the stimulus-organism-response (SOR) framework, this study aims to investigate the effect of social media marketing (SMM) activities on consumers’ purchase intention…

Testing the impact of uncertainty reducing reviews in the prediction of cross domain social media pages ratings

Indira Priyadarsini Jagiripu, Pramod K. Mishra, Anuj Saini, Ankit Biswal

To test if the factors “reviewer location” and “time frame” have any impact on the prediction results when predicting online product ratings from user reviews.

Behavioral response to online pricing: empirical and managerial insights

Gurumurthy Kalyanaram, Gordhan K. Saini, Suresh Mony, N. Jayasankaran

Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the…

Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach

Archana Poonia, Shilpa Sindhu, Vikas Arya, Anupama Panghal

This study aims to identify and analyse the interactions among drivers of anti-food waste behaviour at the consumer level. By understanding the mutual interactions among the…