Journal of Indian Business Research: Volume 12 Issue 1

Guest editorial

Abhishek Mishra

Understanding consumer motivation to share IoT products data

Sushant Bhatnagar, Rajeev Kumra

Almost every study undertaken by academicians or practitioners on the Internet of Things (IoT) has mainly highlighted the privacy concerns and information security issues with the…

YouTube channels influence on destination visit intentions: An empirical analysis on the base of information adoption model

Neelika Arora, Suman Lata

With the usage of social media and Web 2. 0, YouTube channels currently play a pivotal role in supporting a traveler’s destination visit. Travelers create their YouTube channels…

Tapping the potential space-positioning of private labels

Veenu Sharma, Bhuvnesh Kedia, Vandana Yadav, Shreya Mishra

The purpose of this study is to analyze the current scenario of private labels from consumers and retailers’ point of view and provide inputs to the retailers that will help them…

Digital cause-related marketing campaigns: Relationship between brand-cause fit and behavioural intentions

Meenakshi Handa, Shruti Gupta

With the rising concern for the planet and people dimensions of the triple-bottom-line, an increasing number of firms are using cause-related marketing (CRM) to create a win-win…

Study on influential role of celebrity credibility on consumer risk perceptions

Raksha R. Deshbhag, Bijuna C. Mohan

The purpose of this study is to determine the influence of celebrity credibility (trustworthiness, attractiveness and expertise) on risk perception and buying intention of Indian…

Employer branding through crowdsourcing: understanding the sentiments of employees

Neerja Kashive, Vandana Tandon Khanna, Manish Naresh Bharthi

The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor…

Implementation and adoption of CRM and co-creation leveraging collaborative technologies: An Indian banking context

Neeraj Kumar Dubey, Preeti Sharma, Purnima Sangle

This paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for…

Store brand and perceived risk on private label brand attitude

M.K.M. Manikandan

The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products.