The TQM Journal: Volume 20 Issue 4

Perspectives and the new trend of Kansei/affective engineering

Mitsuo Nagamachi

The purpose of this paper is to present and discuss Kansei engineering (KE), which uses a unique ergonomic technology to produce a new product which fits to consumers' feelings…

Kansei/affective engineering design: A methodology for profound affection and attractive quality creation

Jens J. Dahlgaard, Simon Schütte, Ebru Ayas, Su Mi Dahlgaard‐Park

The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE…

Customer experience management: Influencing on human Kansei to management of technology

Shin'ya Nagasawa

The purpose of this paper is to explain the relationships and the meaning of the customer experience management approach, which involves manufacturing and fabrication influenced…

Kansei engineering approach for total quality design and continuous innovation

Antonio Lanzotti, Pietro Tarantino

This paper aims at defining a structured process of continuous innovation in the product concept development phase by a statistical‐based Kansei engineering (KE) approach. It…

An e‐commerce site for gift flower arrangements that fit kansei and social manners

Keiko Ishihara, Ryo Nakagawa, Shigekazu Ishihara, Mitsuo Nagamachi

Gift flowers should be chosen to depict a message with the sender's kansei and are bound by nature of flowers and social manners, to maintain social relationship between the…

Effect of smartphone aesthetic design on users' emotional reaction: An empirical study

Parul Nanda, Jeff Bos, Kem‐Laurin Kramer, Catharine Hay, Jennifer Ignacz

This paper discusses the impact of aesthetic design of smartphones on users' emotional reactions and preferences towards the product. To this end, the paper presents a study that…

Multi‐modal visual experience of brand‐specific automobile design

Anders Warell

This paper presents a questionnaire study of brand‐specific perceptions of automotive design using subjective rating methods. The purpose of the paper is to explore the multiple…

Kansei engineering toolkit for the packaging industry

Cathy Barnes, Tom Childs, Brian Henson, Stephen Lillford

The purpose of this paper is to describe the Kansei engineering toolkit that has been developed to provide a set of tools and techniques to support better packaging design.

Affective design of waiting areas in primary healthcare

Ebru Ayas, Jörgen Eklund, Shigekazu Ishihara

This paper seeks to deal with affective design of waiting areas (servicescapes) and has twofold aims. The first, is to explore affective values for waiting areas. The second, is…

Guest editorial

Jens J. Dahlgaard