Business Strategy Series: Volume 9 Issue 5
Table of contents - Special Issue: Focus on markets and marketing
The empowered customer and the digital myopia
Efthymios ConstantinidesVarious developments in the marketing terrain in combination with the emergence of a new breed of information and communication technologies have been constantly transforming…
Positions and positioning: strategy simply stated
Donelda S. McKechnie, Jim Grant, Marios KatsioloudesThe purpose of this paper is to focus on the four strategy tools of positions and positioning: leader, challenger, follower and niche. It suggests that it is important for…
China branding: opportunities and challenges
Martin RollThe purpose of this article is to look at the challenges and opportunities in building Chinese brands.
The hidden cost of doing business
Pieter Klaas JagersmaThe purpose of this article is to present the findings of a project to study the complexity management activities and strategies of 20 global companies.
Placing the Japanese retail sector in context: issues for marketers in overseas companies
Yang‐Im Lee, Peter R.J. TrimThe purpose of this paper is to provide insights into the retailing industry in Japan, in order that marketing managers employed by overseas companies contemplating entering the…
Sabre Yachts: a case study
Herbert Sherman, Thomas C. Leach, Daniel J. RowleyThe purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats.
Entering the South Korean market: a marketing‐planning process model for marketers based in overseas companies
Yang‐Im Lee, Peter R.J. TrimThe purpose of this paper is to outline how a three phase marketing planning process model can assist marketing managers based in overseas companies to formulate a strategy for…
Metaphors in strategy
Veit Etzold, Ted BuswickThis article seeks to distinguish between rhetorical and cognitive metaphors and argues in favor of “pushing past the fault line.”.