Business Strategy Series: Volume 13 Issue 3

Engaging Millennials in an evolving web environment: some key points for e‐retailers

Jasmine Yeap Ai Leen, Ramayah Thurasamy, Azizah Omar

This article aims to provide some key points that e‐retailers should be mindful of when attempting to reach out to Millennial web users in a fast‐evolving web environment.

Smart experimentation: moving in‐market with maximum velocity and minimum risk

Naveed Moosa, Joe Lee

Companies lose tolerance for risk in tough economic times. The level of risk inherent in new ideas prevents organizations from investing in big, bold innovations that could unlock…

Lead yourself first!

Libby Wagner

This paper aims to improve readers' leadership skills.

Strategy in crisis: knowledge vacuum in practitioners

Martin Dandira

The purpose of this paper is to help organisations view strategy as a profession and something that needs training rather than something that is hard‐wired in executives when they…

A rolling stone gathers no moss: prevent your strategic plan from stagnating

John W. Myrna

This article explains the critical importance of actually using and implementing your company's strategic plan, and offers practical tips for avoiding the most four common traps…