Business Strategy Series: Volume 12 Issue 5
Table of contents
Gain the most from your marketing spend on loyalty
Melodena Stephens BalakrishnanThe paper aims to highlight common mistakes organizations make when designing loyalty programs and provides the reader some questions to ponder before spending money in the…
Continuing the evolution: towards sustainable HRM and sustainable organizations
Wesley Ricardo de Souza Freitas, Charbel José Chiappetta Jabbour, Fernando César Almada SantosThis article aims to put sustainability as a new step in the evolutionary pathway of human resource management (HRM).
Decision‐making styles of young Iranian consumers
Seyyed Ali Moosavi Kavkani, Seyedreza Seyedjavadain, Faraz SaadeghvaziriThe purpose of the paper is to define Iranian consumers' decision making styles.
Predictors and outcomes of relationship quality: a guide for customer‐oriented strategies
Zahra Tohidinia, Mohammad HaghighiThis paper aims to examine the influence of a number of factors on relationship quality and also study the impact of relationship quality on customer's behavioral intentions.
Investigating corporate social responsibility practices in Iranian organizations: an ISO 26000 perspective
Changiz ValmohammadiThis study seeks to explore how far Iranian organizations are involved with the concepts and domain of corporate social responsibility (CSR) mainly based on a descriptive…
Talent reviews: the key to effective succession management
Karien StadlerThe purpose of this article is to discuss succession management within the context of talent management, with specific reference to the role of talent reviews in the…