Business Strategy Series: Volume 12 Issue 4

NGO transformation: institutional entrepreneurship in Indian microfinance

Sushanta Sarma

Institutional theory is inspired by the problem of how different organizations operating in different environment have similar structures. The similarity is catalyzed by…

Has marketing come full circle? Demarketing for sustainability

Kamaljit Sodhi

The increasing emphasis on sustainable practices requires innovative strategies and responses from the marketer. The fundamental purpose of marketing is re‐viewed in the light of…

Do SMEs need to strategize?

Govinda Sharma

The study is prompted by the fact that most SMEs may not have the wherewithal or the willingness to devote time and resources to strategy formulation but are focused to reconsider…

Nissan: go‐global strategy

Deepika Jindal, Chandan Jee, Rajiv R. Thakur

This paper aims to study Nissan's “go‐global” strategy. It aims to understand the various imperatives that a company needs to operate at multiple locations, how it chooses among…

Take‐off of online marketing: casting the next generation strategies

Amalesh Sharma

The purpose of this research is to study the emerging nature of on‐line marketing and define the next generation strategies for online marketers.

Scope for fair trade and social entrepreneurship in India

Vivekanand B. Khanapuri, Mayank R. Khandelwal

Social entrepreneurship will play a big role in bringing the growth to the rural masses in India and so it becomes important to study the factors, like fair trade, that will shape…