Business Strategy Series: Volume 12 Issue 2

Preparing for the next crisis: what can organizations do to prepare managers for an uncertain future?

Alfred Faustenhammer, Martin Gössler

Executives are poorly prepared for the next crisis. In order to be able to lead organizations through crises, executives need to have knowledge about the structures and processes…

Utilizing gossip as a strategy to construct organizational reality

Aryan Gholipour, Samira Fakheri Kozekanan, Mona Zehtabi

Gossip is one of the reality organizations. Employees might regard gossip as a kind of information and behave based on that, thus gossip management is of great importance for…

Strategic thinking in Benetton

Abbas Monnavarian, Gita Farmani, Hajar Yajam

This paper seeks to identify the related factors of strategic thinking and their assessment (determining the gap between “importance of the factors”, and “present situation of the…

Investigation of green marketing tools' effect on consumers' purchase behavior

Elham Rahbar, Nabsiah Abdul Wahid

The purpose of this research is to determine the effect of green marketing tools on consumer's actual purchase behavior in case of Penang (Malaysia).

Strategic alliances: tools for constructing the future

Fernando L. Franco, Alberto G. Canen, Nelio D. Pizzolato

The purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.

A ratings‐based stakeholder analysis for a food production company, including trust and risk implications

Joan Harvey

This paper takes a stakeholder analysis approach derived from a study in one domain and applies this to safety issues in an organization making food products.