Business Strategy Series: Volume 11 Issue 6

A coopetition strategy – a study of inter‐firm dynamics between competition and cooperation

Aihie Osarenkhoe

This paper contributes to extant knowledge by highlighting the complementarity‐based nature of coopetition strategy and its impact on collective strategies for value generation…

HR outsourcing among Malaysian manufacturing companies

Hasliza Abdul‐Halim, Norbani Che‐Ha

The purpose of this paper is to investigate the trend of human resource (HR) outsourcing among manufacturing companies in Malaysia.

Megamarketing an event using integrated marketing communications: the success story of TMH

K. Prakash Vel, Ricky Sharma

The choice of a well‐planned integrated marketing communication (IMC) strategy is crucial for the successful launch of an event. This paper is a case‐study based description of…

Does your pricing hide your company's true value to customers?

John Myrna

This article illustrates how companies can render themselves vulnerable to inappropriate price comparisons if their pricing structure hides the true value of their services from…

Maintenance strategy in Malaysian manufacturing companies: a total productive maintenance (TPM) approach

Halim Mad Lazim, T. Ramayah

The paper aims to investigate the extent of TPM practices in Malaysian manufacturing companies, as TPM practices have been shown to lead to better performance.

Product innovation among ICT technopreneurs in Malaysia

Sabai Khin, Noor Hazlina Ahmad, T. Ramayah

The first purpose of this study is to discuss a brief review of the literature in product innovation, innovation strategies and resources. The second purpose is to present…

Innovation in the internet age

Christopher Skinner

The purpose of this paper is to illuminate the need for business to integrate the internet as a means for creating frameworks for sustainable innovation and growth.