International Journal of Culture, Tourism and Hospitality Research: Volume 10 Issue 1

Progress and trends in destination branding and marketing – a brief and broad review

Leonardo (Don) A.N. Dioko

This paper aims to review the dramatic growth in the number of meetings and published materials exploring destination branding and marketing over the past 15 years. It points out…

The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities

Josip Mikulić, Katarina Miličević, Damir Krešić

The purpose of this paper is to analyze the relationship between brand strength and tourism intensity indices and to determine to what extent the implementation of the branding…

What can a municipality offer to its residents? Value propositions and interactions in a place context

Lisa Källström, Christer Ekelund

The purpose of this paper is to explore the role of the municipality in the place marketing context and to describe how municipalities work on making their place good to live in…

From intended to projected destination image elements: the case of prefectures in China

Andreas H. Zins, Shasha Lin

Reviews of scientific publications in the area of tourism continuously find commonalities and repeatedly applied criteria in conceptualizing destination image. Much emphasis has…

Exploring managerial perceptions of place brand associations in the US Deep South

Staci M. Zavattaro

This paper aims to understand how place brand managers in the US Deep South understand the brand images associated with their states and cities. The US South has its own unique…

Rethinking destination image formation

Hidayet Kislali, Mihalis Kavaratzis, Michael Saren

This paper aims to contribute to conceptualization of destination image (DI) and shed light on the overlooked socio-cultural aspects of tourism along with recent technological…

The role of hotel restaurants in gastronomic place branding

Valery Gordin, Julia Trabskaya, Elena Zelenskaya

This paper aims to display the role of hotel restaurants in gastronomic place branding. The authors view hotel restaurants as having a great potential in the promotion of local…

Rebranding Macau: views of cultural industry insiders

Joey Pek U Sou, Thea Vinnicombe, Tiffany Chang Han Leung

This paper aims to evaluate the feasibility of utilizing the performing arts as one element in changing the destination image of the Macau special administrative region from that…

Leveraging nation branding opportunities through sport mega-events

Brendon Knott, Alan Fyall, Ian Jones

This paper aims to indicate a shift in focus from legacy to the leveraging of event impacts, and previous papers have indicated a growing awareness of the brand-related legacies…

Editorial

Leonardo (Don) A.N. Dioko