Table of contents
Social marketing applications in public policy programs: key learnings and applications
Satyam Mishra, Bikramjit RishiMarketing tools used in public policy may not be purely commercial but based on non-commercial marketing exchanges also. This paper aims to make a case for the practice of social…
Authentic or cosmetic: stakeholders’ attribution of firms’ corporate social responsibility claims
Claudel Mombeuil, Bin ZhangTo date, many firms tend to use corporate social responsibility (CSR) communication and marketing as a means to offset their irresponsible behaviors and unscrupulous business…
Does mandatory CSR provide long-term benefits to shareholders?
JuniartiMandatory corporate social responsibility (CSR) aims to protect the long-term benefit of shareholders; therefore, this study aims to seek empirical evidence for the benefit of…
Performance management perception in Kenya
Nickson Hebert OdongoThis paper aims to present an analysis of the perception of performance management practices and transformations by investigating what devolved governments of Kenya are doing and…
Disclosing CSR by Islamic banks: does Jaiz Bank Nigeria, Plc adopt the practice of Islami Bank Bangladesh Limited?
Umar Habibu Umar, Sulaiman MusaThis paper aims to establish whether Jaiz Bank Nigeria, Plc (JBNP) adopts the corporate social responsibility (CSR) practice and disclosure of Islami Bank Bangladesh (IBBL) as the…
Sustainable development through five senses of effective corporate social responsibility strategy
Muneer Al MubarakThis study aims to introduce a five senses concept (sight, hearing, taste, touch and smell) that enhances corporate social responsibility (CSR) strategy. It sheds light on the…
Corporate social responsibility, innovation capability and firm performance: evidence from SME
Dawit Bahta, Jiang Yun, Md Rashidul Islam, Muhammad AshfaqThe purpose of this paper is to examine corporate social responsibility (CSR) and its effect on small and medium enterprises’ (SMEs) innovation capability and financial…
Rhetoric and propriety judgments: reflections from bottled water
Jeffrey Gauthier, Jeffrey A. KappenThe purpose of this paper is to examine the rhetorical strategies used by organizations in support of propriety judgments concerning their products.
ISSN:
1747-1117e-ISSN:
1758-857XISSN-L:
1747-1117Online date, start – end:
2005Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof David Crowther