Baltic Journal of Management: Volume 18 Issue 4

Guest editorial: Sustainability marketing and sustainability management: exploring new perspectives on sustainable development

Galina Biedenbach, Johan Jansson, Virginija Poškutė

An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil

Sandra Simas Graça, Virginie Pioche Kharé

This study compares the impact of three drivers of sustainability behavior (perceived quality, social influences, and online education) and three transformative mediators (price…

Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values

Tobias Otterbring

The present study aimed to investigate whether male consumers report weaker green consumption values than their female counterparts, and whether such a presumed sex difference, at…

Packaging-free practices in food retail: the impact on customer loyalty

Belem Barbosa, Alireza Shabani Shojaei, Hugo Miranda

This study analyzes the impact of packaging-free practices in food retail stores, particularly supermarkets, on customer loyalty.

Consumer perceptions of sustainability labels for alternative food networks

Birgit Teufer, Martin K.J. Waiguny, Sonja Grabner-Kräuter

Sustainability labels play a crucial role in providing consumers with quick and easily accessible information to assess the environmental, social and economic impacts of products…

Fostering three types of green behavior through green HRM in the energy sector: the conditional role of environmental managerial support

Katarzyna Piwowar-Sulej, Agata Austen, Qaisar Iqbal

Drawing on the social exchange theory (SET) and the self-determination theory (SDT), the present study aims to examine the impact of green human resource management (GHRM) on…

Consumer responses to sustainable product branding strategies: a literature review and future research agenda

Hajar Fatemi, Ulrika Leijerholt, Zeinab Rezvani, Oliver Schnittka

This literature review aims to synthesise the research on various sustainable product branding activities and their impact on consumer responses to sustainable products and brands.