Critical Perspectives on International Business: Volume 11 Issue 1

The impact of social and human capital on individual cooperative behaviour: Implications for international strategic alliances

Gjalt De Jong

– The purpose of this study is to analyse whether, and if so, how, personal background and intellectual assets determine individual cooperation.

Localize or local lies? The power of language and translation in the multinational corporation

Minna Logemann, Rebecca Piekkari

The purpose of this paper is to contribute to previous research on intraorganizational power in multinational corporations (MNCs). It shows that a subsidiary manager may use…

Branding from emerging countries: how to compete internationally?

Claude Chailan, Francis Ille

This paper aims to clarify the challenge of emerging countries’ firms regarding their brand policy. The purpose of the paper is to examine the branding options offered to emerging…

Making the business case?: Intercultural differences in framing economic rationality related to environmental issues

Petra Molthan-Hill

The purpose of this paper is to challenge the assumptions prominent in the Anglo-American context that the objective of a business is to increase its profits and that managers…

Critical perspectives on strategic CSR: what is sustainable value co-creation orientation?

Frederick Ahen, Peter Zettinig

This purpose of this paper is to integrate corporate responsibility (CR) doctrine into corporate strategy by problematizing existing notions of traditional corporate social…

Managing Global Organizations: A Cultural Perspective

Ian Towers and Anabel Ternès

Utopia

George Cairns

Introduction from the Editors

Joanne Roberts, Christoph Dörrenbächer