Journal of Asia Business Studies: Volume 17 Issue 6

The perception of job insecurity and organizational citizenship behavior during COVID-19: the moderating roles of positive psychological capital and grit

Nataly Farroukh, Leila Canaan Messarra, Manal Yunis

In light of COVID-19 and its subsequent disruptions, along with simultaneous changes and transformations taking place, job insecurity (JI) is significantly heightened among…

Achieving organizational environmental citizenship behavior through green transformational leadership: a moderated mediation study

Chetna Priyadarshini, Namrata Chatterjee, Nishit Kumar Srivastava, Ritesh Kumar Dubey

Transformational leadership has caught the significant attention of many academic scholars in the leadership domain. In recent studies, emphasis has been given on green…

Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention

Dulanjana Gamage, Nisha Jayasuriya, Nilmini Rathnayake, Kithmini Minoma Herath, Diunugalge Peshala Seuvandi Jayawardena, Diluksha Yasith Senarath

The purpose of this paper is to compare the effect of marketing communication techniques concerning product placement and TV commercials on brand recall and the purchase intention…

Fear of the COVID-19 pandemic and IPO aftermarket liquidity in ASEAN-5

Ghea Revina Wigantini, Yunieta Anny Nainggolan

This study aims to examine the relationship between the fear index and initial public offering (IPO) aftermarket liquidity in ASEAN during the bearish time, the COVID-19 pandemic.

Real estate investment decisions in underrepresented Southeast Asian countries: evidence from Cambodia, Myanmar, and Vietnam

Wilson Wai Kwan Yeh, Gang Hao, Muammer Ozer

Although real estate investment decisions are among the most important managerial decisions, such decisions are usually made in an ad hoc fashion in Southeast Asia. The purpose of…

Environmentally responsible behaviour among the teachers: role of gratitude and perceived social responsibility

V.M. Nishma, Surendra Kumar Sia, Shreyasi Roy, M.J. Antony Wilson

Based upon the broaden-and-build theory of positive emotions, this study aims to assess the role of perceived social responsibility (PSR) in mediating the relationship between…

Public service leadership: follower interpersonal communication satisfaction in transformational leadership and growth satisfaction, job stress and burnout

J. Irudhaya Rajesh, Verma Prikshat, Susan Kirk, Muhammad Mohtsham Saeed, Parth Patel, Malik Muhammad Sheheryar Khan

This study aims to explore how transformational leaders enhance public service employees’ growth satisfaction in the job and mitigate job stress and burnout, incorporating…

Panic buying in the second wave of COVID-19: the moderating effect of past buying experience

Sunildro L.S. Akoijam, Sultana B.A. Mazumder, L. Shashikumar Sharma

With the advent of the second wave of COVID-19 pandemic, there is a need to analyse the scenario of panic buying (PB) behaviour of the customers which was evident in the first…

Impact of green supply chain management practices on the triple bottom line: a study on apparel manufacturers of Sri Lanka

Emmanuel Susitha, Madhurika Nanayakkara

This paper aims to assess the impact of green supply chain management (GSCM) practices on the triple bottom line’s economic, social and environmental performance of Sri Lankan…