Table of contents
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations
Joe Phua, Po-Lin Pan, Kuan-Ju ChenApplying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss…
Supporting authors in documenting and sharing operative knowledge
Davide Rossi, Angelo Di IorioThe purpose of this paper is to design and evaluate an authoring tool to support users in documenting knowledge using social software-based platforms in order to improve…
A grocery recommendation for off-line shoppers
Jae Kyeong Kim, Hyun Sil Moon, Byong Ju An, Il Young ChoiMany off-line retailers have experienced a slump in sales and have the potential risk of overstock or understock. To overcome these problems, retailers have applied data mining…
Consumer engagement with eWOM on social media: the role of social capital
Yaniv Gvili, Shalom LevyThe nature of digital media channels are important factors in explaining consumers’ behavior over the Web, and specifically on social network sites (SNS). The purpose of this…
E-tailer website attributes and trust: understanding the role of online reviews
Rose Sebastianelli, Nabil TamimiThe purpose of this paper is to report the results of an experimental study designed to better understand the role of online product reviews, both valence and volume, in the…
The role of emotional aspects in the information retrieval from the web
Marzieh Yari Zanganeh, Nadjla HaririThe purpose of this paper is to identify the role of emotional aspects in information retrieval of PhD students from the web.
Influence of personality traits on open access mode of publishing
Sumeer Gul, Iram Mahajan, Tariq Ahmad Shah, Nahida Tun Nisa, Suhail Ahmad, Huma Shafiq, Sheikh Shueb, Aabid HussainThe purpose of this paper is to assess the influence of personality traits on perception and acceptance of open access (OA) mode of publishing by the author community of…
Live, visual, social, and mobile: media ecology in emergencies and ordinary times
Azi Lev-On, Vered UzielThe purpose of this paper is to analyze contemporary uses and gratifications (U&G) of the media, focusing on the differences between emergency and ordinary times, and between…
ISSN:
1468-4527e-ISSN:
1468-4535ISSN-L:
1468-4527Renamed from:
Online and CD-Rom ReviewOnline date, start – end:
2000Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Eugenia Siapera