Online Information Review: Volume 40 Issue 1

Informing brand messaging strategies via social media analytics

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh

The purpose of this paper is to offer a theory-driven, evidence-based approach to developing a brand’s messaging strategies on social media encompassing three messaging…

Visual Twitter Analytics (Vista): Temporally changing sentiment and the discovery of emergent themes within sport event tweets

Orland Hoeber, Larena Hoeber, Maha El Meseery, Kenneth Odoh, Radhika Gopi

Due to the size and velocity at which user generated content is created on social media services such as Twitter, analysts are often limited by the need to pre-determine the…

Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5

Yoosin Kim, Rahul Dwivedi, Jie Zhang, Seung Ryul Jeong

The purpose of this paper is to mine competitive intelligence in social media to find the market insight by comparing consumer opinions and sales performance of a business and one…

Discovering shilling groups in a real e-commerce platform

Youquan Wang, Zhiang Wu, Zhan Bu, Jie Cao, Dun Yang

With the popularity of e-commerce, shilling attack is becoming more rampant in online shopping websites. Shilling attackers publish mendacious ratings as well as reviews for…

How to strengthen the social media interactivity of e-government: Evidence from China

xiaoling Hao, Daqing Zheng, Qingfeng Zeng, Weiguo Fan

– The purpose of this paper is to explore how to use social media in e-government to strengthen interactivity between government and the general public.

The role of trust management in reward-based crowdfunding

Haichao Zheng, Jui-Long Hung, Zihao Qi, Bo Xu

– The purpose of this paper is to investigate the role of trust management on the fundraising performance in reward-based crowdfunding.

Sentimental interplay between structured and unstructured user-generated contents : An empirical study on online hotel reviews

Xianfeng Zhang, Yang Yu, Hongxiu Li, Zhangxi Lin

User-generated content (UGC), i.e. the feedback from consumers in the electronic market, including structured and unstructured types, has become increasingly important in…

A method of potential customer searching from opinions of network villagers in virtual communities

Tsung-Yi Chen, Yan-Chen Liu, Yuh-Min Chen

Customer acquisition and retention methods are the most critical issues for any enterprise. By identifying potential customers and targeting them through marketing activities…

Social media analytics: unveiling the value, impact and implications of social media analytics for the management and use of online information

Wu He, Guandong Xu