International Journal of Sports Marketing and Sponsorship: Volume 6 Issue 4

Editorial

Editorial policy

Simon Chadwick

Interview with Richard Pound, Chair World Anti-Doping Agency, Former Vice-President International Olympic Committee

David Snyder, Ted Fay, Daniel DePerno

Richard Pound, former Olympian, former Vice-President of the International Olympic Committee and Chair of the World Anti-Doping Agency, discusses the impact of doping on sport and…

Internationalising ambush marketing: a comparative study

Benoit Séguin, Mark Lyberger, Norm O'Reilly, Larry McCarthy

A large-sample survey of general public consumers in Canada, France and the United States during the 2000 Olympic Games supports previous research on ambush marketing, provides…

What is being done to deter ambush marketing? Are these attempts working?

Trevor Hartland, Heather Skinner

This paper examines industry responses in Australasia and Europe to the growing practice of ambush marketing, to establish whether the measures that have been put in place to…

Dimensions of athletic star power associated with Generation Y sports consumption

Jessica R. Braunstein, James J. Zhang

The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star…

The marketing strategy for the World Rally Championship

Sean O'Connor

In 2000 a consortium headed by David Richards acquired the commercial and promotional rights to the World Rally Championship (WRC) via International Sportsworld Communicators…