Table of contents
Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses
Jean-Charles Chebat, François DaoudThe strategic importance of sponsorship of sports events by the tobacco industry has been increasing since tobacco firms have been constrained in their advertising activities. The…
264
An Inside View of Tobacco Sports Sponsorship: An Historical Perspective
Anne M. LavackFaced with ever-increasing advertising restrictions, sponsorship of sports has been an important promotional avenue for tobacco companies in North America and around the world…
323
Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
John Clark, Tony Lachowetz, Richard L. Irwin, Kurt SchimmelTo date, research on sponsorship in general, and sport sponsorship in particular, has focused on sponsorship effects (Business-to-Consumer) and the managerial uses of sponsorship…
756
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Lynn R. Kahle, Damon Aiken, Vassilis Dalakas, Marc DuncanThis article sheds light on how fans, as consumers of sports, perceive environmental factors at collegiate sporting events and how these consumer perceptions relate to positive…
188
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang