Table of contents
A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Hans M. Westerbeek, David ShilburyThis paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis…
1733
General Market Demand Variables Associated with Professional Sport Consumption
James J. Zhang, Eddie T. C. Lam, Daniel P. ConnaughtonThe purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was accomplished…
856
Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports
Jeff Clowes, Alan TappThe purpose of this research was to investigate the attendance range of spectators at an English Football Association Premier League club. The numbers of spectators in both…
408
An Interview with Craig Fenech, Sport Agent and Attorney
Craig Fenech, Jerry DaileyCraig Fenech has represented athletes and sports media figures since 1980. In Winter 2001, he went to Toronto to meet Canadian ice skaters Jamie Salé and David Pelletier, and…
428
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang