Table of contents
An Interview with Bill Moos, University of Oregon Athletic Director
Rick BurtonSince moving to the University of Oregon in July 1995, William “Bill” Moos has presided over what many consider to be the most successful era of the University's storied athletic…
245
Sports Marketing in a Recession: It's a Brand New Game
Dennis Howard, Rick BurtonThe North American professional team sports industry has long been thought of as recessionproof or recession-resistant. Like the brewing industry, pundits have suggested the…
417
A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
John Forster, Nigel K. Ll. PopeSport leagues are subject to the potential market entry of new leagues playing essentially the same sport. The economic analysis of market entry and exit is used to interpret two…
219
Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Robert Sparks, Melissa WestgateThis paper reports findings from a qualitative study that analyzed use of traditional and targeted sponsorship approaches by eight companies involved in the 1998-99 Canadian…
287
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang