Table of contents
An Interview with Brian Phillpotts, Marketing Director, The Football League
David HudsonBrian Philpotts is Marketing Director of TheFootball League and is soon to take up a similarrole at the FA Premier League. In this interviewhe talks to David Hudson of De…
An Interview with Carlos Illa, Sponsorship Director, Telefonica, SA
Carlos CamposIn the early 1990s sponsorship be came established as a widely-used marketing tool in Spain. The Barcelona Olympics, the Universal Exposition in Seville and the naming of Madridas…
Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
James M. Gladden, Richard WolfeGiven the importance of image matching as a rationale for sponsorship investment, this paper examines the extent to which image matching occurs in U.S. intercollegiate athletics…
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
James M. Gladden, Daniel C. FunkThis paper examines the relationship between brand associations (anything in the consumer's mind linked to a specific team brand) and brand loyalty in US professional sport. To…
Sponsorship - A Confirmed Weapon in the Promotional Armoury
John A. TripodiSponsorship's ability to help a company achieve its corporate and marketing objectives has enabled the communication tool to climb to the top of a marketer's promotional…
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang