International Journal of Sports Marketing and Sponsorship: Volume 23 Issue 5

Guest editorial: Sport management, marketing and innovation

Manuel Alonso Dos Santos, Ferran Calabuig Moreno, María Huertas González-Serrano

Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review

Alejandro Lara-Bocanegra, M. Rocío Bohórquez, Jerónimo García-Fernández

The main aim of this study was to analyze and establish the state of the question about entrepreneurship and intrapreneurship in sport, identify the role of innovation in both of…

Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship

Ana Sofia Ramos, Jonas Hammerschmidt, Antonio Sérgio Ribeiro, Francisco Lima, Sascha Kraus

The purpose of this longitudinal study is to examine the dual career and entrepreneurial experiences of professional football players and their influence on the career transition…

Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes

Joris Corthouts, Géraldine Zeimers, Kobe Helsen, Camille Demeulemeester, Thomas Könecke, Thierry Zintz, Jeroen Scheerder

Being innovative is important for non-profit sport organizations in order to meet the ever-changing and increasing societal needs. Understanding why and to what extent…

Sports event portfolios: an innovative tool and a new management paradigm

Jesyca Salgado-Barandela, Angel Barajas, Patricio Sanchez-Fernandez

The organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social…

(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media

Brandon Mastromartino, Michael L. Naraine

The purpose of this study was to examine the effectiveness of social media strategies of sport organizations when an unexpected absence of relevant content occurs. The study…

Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts

Felix Boronczyk, Christopher Rumpf, Christoph Breuer

Technological innovations could allow for real-time control of sponsor exposure during sport broadcasts to increase the capacity of sponsor messages to attract attention. While…

The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective

Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion

The purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer…