Table of contents
An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission
Laurence ChalipOne of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations have built the Games into…
226
Media Ownership of Pro Sports Teams: Who are the Winners and Losers?
Bill GerrardThis paper analyses the media ownership of professional sports teams. The theory of vertical integration is used to identify internal efficiency gains, lower uncertainty and…
413
Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
Dennis B. Arnett, Debra A. LaverieThe purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate…
545
Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000
Janek Ratnatunga, Siva K. MuthalyThis paper presents an overview of the lessons learned by successful and unsuccessful small businesses during the 1996 Summer Olympic games in Atlanta, Georgia, and considers…
208
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang