Table of contents
Impact of international sports events on the attendance of domestic sports league games using Chinese Super League data
Yan Feng, Jia Lu, Yeujun YoonExperiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched…
The British Olympic football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans
Stephen Hills, Bob Heere, Matt WalkerThe decision by the British Olympic Association to enter a soccer team into the Olympic Games of 2012, having not participated in the Olympic soccer competition since 1960…
What did Ryan Lochte do? The double-edged sword of endorsers behaving badly
Jessica Vredenburg, Marilyn GirouxEndorsement deals are a key contributing factor for companies to gain brand recognition and positive brand associations from consumers. However, endorsement relationships can be…
Impact of athletic star power on product consumption
Karla McCormickThe purpose of this paper is to determine if the star power of an athletic endorser influenced consumers’ consumption of the advertised product. Specifically, does the amount of…
The role of the categorization process on the influence of a famous football player on the evaluations of a football team
Rogelio Puente-Díaz, Judith Cavazos-ArroyoThe purpose of this paper is to examine how the categorization of a football player influences the evaluations of a football team among participants from Mexico and to test for…
Sports, storytelling and social media: a review and conceptualization
Christofer Laurell, Sten SödermanProfessional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change…
How public sport centers can improve the sport consumer experience
Ignacio Cepeda-Carrión, Gabriel Cepeda-CarrionThe sport consumer experience is becoming an important aspect to sport center’s management. From this point, the purpose of this paper is to explore and examine the relationship…
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang