International Journal of Sports Marketing and Sponsorship: Volume 19 Issue 2

The sport industry in growing economies: critical issues and challenges

James J. Zhang, Euisoo Kim, Brandon Mastromartino, Tyreal Yizhou Qian, John Nauright

The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing…

A model of fans’ reaction to resurrected brands of sport organizations

Dorian-Laurentiu Florea, Catalin Mihail Barbu, Mihai Constantin Razvan Barbu

The purpose of this paper is to reveal the conditions that facilitate or hinder a favorable reaction of fans to the resurrection of sport club brands.

Using international sport events as part of a brand construction strategy: The case of the destination brand Mexico

Rogelio Puente-Díaz

The purpose of this paper is twofold. First, the author examines how the destination brand Mexico is using international sporting events as part of its branding strategy to deal…

Examining service quality and social impact perceptions of the 2016 Rio de Janeiro Olympic Games

Tiago Miguel Ribeiro, Abel Correia, Rui Biscaia, Carlos Figueiredo

The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games.

Factors affecting the regional strategies for developing and advancing the Chinese sport industry

Yan Wang, James J. Zhang, Nathan David Pifer, Minkil Kim

The purpose of this paper is to examine the key factors that affect the formulation of regional strategies for developing and advancing the sport industry in China.

Attracting international spectators to a sport event held in Asia: The case of Formula One Petronas Malaysia Grand Prix

Yasuhiro Watanabe, Cassendra Gilbert, Mohd Salleh Aman, James J. Zhang

The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism…

Reversing the tide of sport globalization from west to east? Examining consumer demand for table tennis clubs in the U.S.

Yi Zhang, Minkil Kim, Jerred Junqi Wang, Brenda Pitts

By using table tennis as an example and conducting an in-depth investigation into the impact of market demand factors on membership consumption of table tennis club members in the…

Is Egyptian soccer well-positioned for business purposes? Assessing competitive balance in the Egyptian Premier League

Mohamed F.A. Ebrahim, N. David Pifer, Saad Ahmed Saad Shalaby, Karim Mohamed Mahmoud El Hakim, Hosam El Dien El Sayed Mubarak, James J. Zhang

The Egyptian Premier League (EPL) holds a prominent place in Egypt’s sporting culture and serves as the stage for some of Africa’s most competitive soccer clubs. However, the…