Table of contents
Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final
Ricard W Jensen, Yam B Limbu, Yasha SpongUntil now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has…
Is violence used to promote Mixed Martial Arts?
T. Christopher Greenwell, Dustin Thorn, Jason SimmonsThis study examines how Mixed Martial Arts (MMA) events are marketed in order to understand the role of violence in promoting events. Researchers examined 134 pieces of…
Intangible and tangible value: brand equity benefits associated with collegiate athletics
Carl S Bozman, Daniel Friesner, Matthew Q McPherson, Nancy M ChaseThis paper presents a simple methodological framework to characterise the tangible and intangible benefits of a university athletics department. The methodology is applied to the…
Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon
Haiyan Huang, Luke Lunhua Mao, Junqi Wang, James J ZhangThe purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both…
Segmenting the spectators of national team sports: the case of a pre-competition match
Christopher Hautbois, Patrick BouchetIt has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with…
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang