Table of contents
A conceptual framework for the adoption of smartphones in a sports context
Jae-Pil Ha, Sun J Kang, Jaehyun HaThis study proposes a conceptual model to comprehensively understand how sports fans perceive and accept smartphones and applications in a sport consumption context by developing…
1062
Potential negative outcomes from sports sponsorship
John L CromptonWhile substantial literature has addressed the benefits that sponsors seek from linking with a sports property, relatively little attention has been given to the potential costs…
2449
How price bundling affects football ticket purchases and consumption behaviour
Claudio Hoffmann Sampaio, Jefferson Dobner Sordi, Marcelo Gattermann PerinThis paper investigates the transaction decoupling phenomenon in purchase and consumption of football match tickets. The theoretical approach describes several economical…
934
Spectator-based sports team reputation: scale development and validation
Wonseok (Eric) Jang, Yong Jae Ko, Sylvia M Chan-OlmstedNo psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team…
779
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang