Table of contents
The impact of new, renewal and termination sponsorship announcements on share price returns
Thomas S Kruger, Michael Goldman, Mike WardWhat impact do sports sponsorship announcements have on the share price returns of sponsoring firms? This research examines the impact of new, renewal and termination sponsorship…
571
Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Carolin Plewa, Karen PalmerThis paper proposes - through the integration of self-congruence, brand personality, sponsorship and sports spectator behaviour literatures - a conceptual framework to extend our…
2157
Strategic match of athlete endorsement in global markets: an associative learning perspective
Yonghwan Chang, Yong Jae Ko, Asli Tasci, Akiko Arai, Taehee KimMarketers worldwide consider athlete endorsement a highly effective promotional tool. However, little is known about consumers' responses towards athlete endorsement in global…
1121
Cost performance of Italian football clubs: analysing the role of marketing and sponsorship
Carlos Pestana Barros, Vincenzo Scafarto, António SamagaioThis paper analyses the cost efficiency of Italian football clubs using a stochastic frontier model. The frontier estimation confirmed that the model fits the data well with all…
517
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang