Table of contents
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Young Ik Suh, Taesoo Ahn, Paul M PedersenThe purpose of this study is to propose a conceptual model for identifying the factors of e-service quality (e-SQ) and for investigating the impact of team identification, e-SQ…
904
Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours
Aila Khan, John Stanton, Syed RahmanThis study examines employees of Australian firms engaged in sports sponsorship activity. Where theemployee is aware of that sponsorship, we consider the ways in which the general…
549
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Rui Biscaia, Abel Correia, Masayuki Yoshida, António Rosado, João MarôcoThis paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data…
1944
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Dohyun Ahn, Yunjae Cheong, Kihan KimThis study examines a way to enhance the effectiveness of commercials embedded in the telecasts of megasporting events. We hypothesise that embedded commercials are more likeable…
347
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang