International Journal of Sports Marketing and Sponsorship: Volume 12 Issue 3

Are global sports events worth the bid?

Michel Desbordes

Making a case for the integration of the primary and secondary ticket markets for professional team sports in the United States

Joris Drayer

Many sports properties have had great success entering into sponsorship deals with secondary ticketing companies. However, additional benefits are possible with a reshaping of the…

Acceptance of sports websites: a conceptual model

Youngjin Hur, Yong Jae Ko, Cathryn L Claussen

The purpose of this study is to develop a Sport Website Acceptance Model (SWAM) based on the Technology Acceptance Model (TAM; Davis, 1989). To better explain sports fans'…

Virtual advertising in sports events: does it really work?

Matthias Sander, Claudia Fantapié Altobelli

This paper examines the effects of virtual advertising in a sports broadcast setting. We analyse the conspicuousness of virtual advertising and match the results with explanatory…

Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites

Dae Hee Kwak, Stephen R McDaniel

This research examines antecedents to consumer adoption of a popular form of online entertainment - fantasy sports leagues. Employing Davis' (1989) Technology Acceptance Model as…

Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Yu Kyoum Kim, Galen T Trail, Boyun Woo, James Zhang

The purpose of this research was to develop the Sports Consumer-Team Relationship Quality Scale (SCTRQS). In Study I, content validity was established through a comprehensive…

Editorial policy

Michel Desbordes