Table of contents
Measuring attendance: issues and implications for estimating the impact of free-to-view sports events
Larissa Davies, Richard Coleman, Girish RamchandaniA feature of many non-elite sports events, especially those conducted in public places, is that they are free-to-view. The article focuses on the methodological issue of…
The hidden benefits of non-elite mass participation sports events: an economic perspective
Richard Coleman, Girish RamchandaniThis paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other…
Event image perceptions among active and passive sports tourists at marathon races
Kirstin Hallmann, Kyriaki Kaplanidou, Christoph BreuerSports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active…
The role of gratitude in sponsorship: the case of participant sports
Yu Kyoum Kim, Robert Smith, Jeffrey D JamesThis paper proposes a framework that focuses on instilling feelings of gratitude within consumers. Participant sports events are often funded largely by sponsorship revenues, and…
Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
Kevin K Byon, Michael Cottingham, Michael S CarrollThis study examines the relationship between spectator motivation and sports consumption behaviours in the context of an adaptive sport. Respondents were spectators from five…
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang