Table of contents
Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
Adam Portlock, Susan RoseThis paper examines ambush marketing activities and their effects upon UK football-oriented consumers. It questions previous definitions of ambush marketing and proposes one more…
1336
The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
Jin-Wook Han, Hyungil H KwonThe purpose of the study was to confirm the mediating effect of perceived quality in the relationship between two extrinsic cues (brand name and country of origin)and perceived…
723
Official supporters clubs: the untapped potential of fan loyalty
Sven Theysohn, Oliver Hinz, Steve Nosworthy, Michael KirchnerPreference analysis was conducted among supporter club members of the German national soccer team. Survey results based on 493 completed questionnaires underline the market…
598
Effects of atmosphere at major sports events: a perspective from environmental psychology
Sebastian Uhrich, Joerg KoenigstorferThis conceptual article presents a theoretical approach to understanding the atmosphere at sports stadiums. Using the environmental psychology behavioural model proposed by…
2271
ISSN:
1464-6668e-ISSN:
2515-7841ISSN-L:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang