International Journal of Sports Marketing and Sponsorship: Volume 10 Issue 3

Global reach to reflect developments in sport

Michel Desbordes, Paul Kitchin

Interview with Orlando Salvestrini President of Marketing, Club Atletico Boca Juniors in Argentina

Nick Wilde

Drivers to divas: advertising images of women in motorsport

Sally R. Ross, Lynn L. Ridinger, Jacquelyn Cuneen

This study presents an analysis of the evolution of advertising's portrayal of women in motorsport. The construct of source credibility is examined and used as a framework to…

The relationships between team attributes, team identification and sponsor image

Yong-man Kim, Susan Kim

This study tested the paths of a structural model that was conceptualised by hypothesising that team attributes affect team identification, which in turn plays a mediating role in…

European football under close scrutiny

Chantal Rouvrais-Charron, Christophe Kim

Consumers are increasingly looking beyond products, and are expressing concern for the respect of societal values. This paper analyses how football organisations and governing…

Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events

Jöxrg Henseler, Bradley Wilson, Dorien de Vreede

This paper outlines how sponsorships can be beneficial or harmful to events. Using an experimental design and focusing on association transfers surrounding a snowboarding event…

'Give me a stadium and I will fill it' An analysis of the marketing management of Stade Français Paris rugby club

Guillaume Bodet

This paper analyses the marketing strategy, marketing mix and brand development of SF Paris rugby union club, which succeeded in attracting huge crowds (around 75,000 spectators…

Editorial policy

Michel Desbordes