International Journal of Sports Marketing and Sponsorship: Volume 1 Issue 4

Subject:

RSS feed

Table of contents

Introduction

John Amis

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100

An Interview with Jeff Price, Vice President of US Sponsorships & Events, MasterCard International

David Shani

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263

Sports Sponsorship Evaluation: A Behavioural Analysis

Janet Hoek

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429

Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted

Donald P. Roy, T. Bettina Cornwell

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195

Is It Possible To Replace A Successful Sponsor?

Lucy McCrickard, T. Bettina Cornwell

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56

World Cup 2006 Bid: A Case Study - Bidding To Bring Football Home

Simon Preece

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111

Editorial policy

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79

Cover of International Journal of Sports Marketing and Sponsorship

ISSN:

1464-6668

e-ISSN:

2515-7841

ISSN-L:

1464-6668

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

Dr James Zhang

Further Information