International Journal of Sports Marketing and Sponsorship: Volume 1 Issue 2

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Introduction

John Amis

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123

An Interview with Paul Blanchard, Director of Marketing, Scottish Premier League

Bill Gerrard

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157

Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image

Stephen R. McDaniel, Lance Kinney

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576

The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

Daniel F. Mahony, Robert Madrigal

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334

The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry

James M. Gladden, Mark A McDonald

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1003

Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Rafael Aguilar-Manjarrez, Des Thwaites, John Maule

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Williams F1: The Reality of Branding a Leading Grand Prix Team

Chris Wood

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246

Sports Law

Michael E. Jones

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111

Editorial policy

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Cover of International Journal of Sports Marketing and Sponsorship

ISSN:

1464-6668

e-ISSN:

2515-7841

ISSN-L:

1464-6668

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

Dr James Zhang

International Journal of Sports Marketing and Sponsorship: Volume 1 Issue 2

Table of contents

Introduction

An Interview with Paul Blanchard, Director of Marketing, Scottish Premier League

Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image

The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry

Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Williams F1: The Reality of Branding a Leading Grand Prix Team

Sports Law

Editorial policy

ISSN:

e-ISSN:

ISSN-L:

Online date, start – end:

Copyright Holder:

Open Access:

Editor:

Further Information

Table of contents

ISSN:

e-ISSN:

ISSN-L:

Online date, start – end:

Copyright Holder:

Open Access:

Editor:

Further Information

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