Table of contents
Adoption intentions and benefits realised: a study of e‐commerce in UK SMEs
Elizabeth Daniel, Hugh WilsonSmall and medium‐sized enterprises (SMEs) are increasingly making use of e‐commerce. This study seeks to identify the reasons that are causing such businesses to adopt e‐commerce…
Taking control of word of mouth marketing: the case of an entrepreneurial hotelier
David Stokes, Wendy LomaxMarketing in entrepreneurial contexts, such as small business, relies heavily on word of mouth (WOM) recommendations for customer acquisition. However, we know little about how…
The language strategies of Scottish exporters in the food and drink sector
Rita Marcella, Sylvie Davies, Dorothy WilliamsAnalysis of results from exploratory research into the attitudes of exporters of the food and drink industry of north‐east Scotland towards the value of foreign language skills…
The role and relevance of marketing in SMEs: towards a new model
Mike Simpson, Nick TaylorThis paper presents a new model of the role and relevance of marketing in small‐ and medium‐sized enterprises (SMEs). The model was developed to explain the apparent mismatch…
Chinese entrepreneurship: the development of small family firms in China
Panikkos Poutziouris, Yong Wang, Sally ChanThis explorative paper considers the recent developments in the emerging small family business sector in post‐reform China as the country embraces socio‐economic and structural…
A network perspective of cultural organising and “professional management” in the small, family business
Denise FletcherThis paper discusses how a small business experiences professional management by examining the relationship between organisational networking and cultural organising in the…
Incorporating the family dynamic into the entrepreneurship process
Justin Craig, Noel J. LindsayThis research furthers our understanding of the interaction between the fields of entrepreneurship and family business. It presents a framework that introduces the family dynamic…
ISSN:
1462-6004e-ISSN:
1758-7840ISSN-L:
1462-6004Online date, start – end:
1994Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Patrick J. Murphy