Journal of Small Business and Enterprise Development: Volume 8 Issue 3

Differing views and use of integrated marketing communications – findings from a survey of New Zealand small businesses

Kim Shyan Fam

The purpose of this study is to examine how small businesses (ie owner‐managers) view integrated marketing communications (IMC), its associated advantages and barriers to adopting…

An investigation into the learning needs of managers in internationalising small and medium‐sized enterprises

Valerie Anderson, Grahame Boocock, Stuart Graham

This paper is concerned with the learning needs of managers in SMEs that seek to become progressively international. A particular focus of attention is the informal learning…

Marketing in supported employment enterprises – Part 1: case studies

Mike Simpson, Nick Taylor, Joanne Padmore

Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a…

Exploring growth in vertical inter‐firm relationships: small‐medium firms supplying multiple food retailers

Richard K. Blundel, Martin Hingley

This paper presents new insights into the growth of small and medium‐sized enterprises (SMEs) engaged in vertical inter‐firm relationships. It adopts a processual and…

Practices of successful small and medium‐sized exporters: the use of market information

Robert Bradshaw, Mark Burridge

This paper investigates the international market research activities of 96 successful small and medium‐sized exporters. The research focuses upon the types of information…

Strategic complexity and success – small firms’ strategies in a mature market

Nola Hewitt‐Dundas

This paper develops a typology of strategic options for small firms in the furniture industry and examines the extent to which firms are re‐engineering their strategies in…