Table of contents
Innovative pricing effects: theory and practice in mobile Internet networks
Andreas JonasonMultidimensional products, such as telecommunications, often distinguish themselves by a considerable number of spillovers. The creator of the spillovers wants to commercialize…
New product development in German and US technology firms
James T. Simpson, Christine Kollmannsberger, Helmut Schmalen, David BerkowitzThis research tested a model in both Germany and the USA that contained marketing variables known to impact new product development success in high technology firms. We explore…
Concept testing of Internet services
Muammer OzerStudies conducted both in Europe and the USA have consistently suggested that new product development is vitally important for a company’s long‐term survival. However, it is a…
Formalization and innovation revisited
Wynand E.J. BodewesThe many studies into the relationships between formalization and innovation have produced little but inconsistent findings. The conceptual and operational definition of the…
Open or closed strategy in developing new products? A case study of industrial NPD in SMEs
Martti Tapio LindmanThis case study reports the quality of industrial new product development in five small‐ to medium‐sized enterprises (SMEs) in the Finnish metal industry. The findings indicate…
ISSN:
1460-1060e-ISSN:
1758-7115ISSN-L:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello